My Work

With nearly ten years of experience in sports, I've had a hand in working on some incredibly impactful and memorable projects. You can catch a full look at what I've worked on over the years on my Gondola page, but here's some that I'm especially proud of.

Phillies '23 Postseason Hype

Who can resist the adrenaline rush of a hype video? This one isn't what you'd expect. The team and I wanted to flip the script, setting aside the predictable playbook of hype videos where marketing scripts dictate what players say, attempting to manufacture emotion. Here's the game-changer: What if the players spoke the script into existence, channeling their raw emotions and words?

The result was the most watched hype video we had ever made, amassing millions of views in a matter of days. Garrett Stubbs' infamous line "If you don't get it, then get the f*** out of Philly" became a mantra throughout the Postseason and beyond, appearing on merchandise, designs and more.

Bryce Harper MV3 Campaign

In the lead-up to Bryce Harper being crowned the 2021 National League MVP, we wanted to lean into the fan-driven MV3 movement as much as possible. We worked with a local agency to create a special logo and accompanying assets to celebrate the incredible accomplishment.

Player-Driven Content

You hear it time and again: Baseball doesn't know how to market its players. While I don't necessarily agree with that statement, the sentiment is noted. Over the years, I worked closely with players to make sure that, at least in Philadelphia, they'd be household names whose personalities shown through just has much as their talents.